Branding and Marketing:
We provide some services in Japan; Digital marketing, Taste-testing and preference surveys, Advertising slogans, International design award support.
In order to increase awareness of your products,
services, and local tourist areas overseas and to gain
true fans, it is important to send out information that
understands various factors such as the cultural
background, market trends, preferences, or regulations
and certifications of the target country or region.
At the same time, we must not lose the points that we
want to appeal to. At Arraya Sapporo, we can help you
with branding, marketing, and research from both a
global perspective and the aspirations of each company
■Taste-testing and preference surveys
We can help you plan and conduct surveys from a
foreigner's point of view, utilizing our expertise in
translation. For example, in order to expand sales
of food products in a global market, we can hold a
"taste survey tasting session" with native speakers
from the target country of your choice. We can handle
the entire process from planning to implementation
and reporting of the survey results. Through
interviews and questionnaires from a foreigner's
perspective, we draw out the real needs of users
in the target country. Please consult with us if you
want to find out the true needs of native speakers,
not only for food products, but also for package design,
naming tips, and inbound needs.
We can translate catchphrases, product names,
and brand names related to corporate and product
brands into multiple languages by sharing the
background thoughts and image worldview.
■ | International design award support
The world's three major design awards, the iF
design award, the red dot design award, and the
IDEA award, as well as other design awards around
the world, are attracting more and more attention
from Japanese companies. An essential part of the
entry process is the design description in English.
It is important to understand the concept of the award
and convey the design in an attractive way. Why don't
you team up with Araya Sapporo's writers and native
translators, and apply for the world's design awards?